What Is
JAPANESE SAKE?

Sake is one of the world's oldest drinks. There's no right or wrong way to enjoy it. Figuring out what you like is half the fun.

Sake Suggestions

Sake starts with four ingredients — rice, water, yeast, and koji. What happens next is a brewing process refined over centuries. What you get is something smooth, balanced, and far less complicated than its reputation suggests.

Get to Know Sake

SAKE 101

New to sake? This is your starting point. No expertise required.

PURE ENOUGH FOR FIREFLIES

Niigata is home to a thriving firefly population thanks to the purity of its water — the same water used in every bottle of Kubota.

Let's Keep Things Simple

What Does Sake Taste Like?

Smooth, clean, and lightly aromatic. Expect subtle fruit, soft texture, and a crisp finish. The beauty of sake is that it’s easy to enjoy from the very first sip.

How Should I Drink It?

Start with it chilled in a wine glass. You don’t need a special cup, and there’s no ceremony necessary. Just pour, sip, and enjoy.

How Do I Choose?

Start with anything labeled "Beginner Friendly" or "Light & Crisp." These sakes are smooth, clean, and easy to enjoy from the very first pour.

The Perfect Sake For a First-Timer

Kubota JDG

Junmai Daiginjo

Kubota JDG is the result of skilled brewers doing what they do best. A modern Junmai Daiginjo with a fruity, elegant aroma, subtle sweetness, and a crisp, clean finish in classic tanrei-karakuchi fashion, it’s best enjoyed in a wine glass, where its natural harmony has room to open up.

The Perfect Sake FOR A FIRST-TIMER

Senju JG

Junmai Ginjo

Senju JG finds an easy middle ground between freshness and depth. Clean and smooth on the palate, it offers a rich, subtle umami that builds softly with each sip. Served chilled, a light tartness adds lift before a long, satisfying finish that pairs naturally with almost any dish.

The Perfect Sake FOR A FIRST-TIMER

Senju G

Ginjo

Kubota Senju G is sake everyone can enjoy — dry, clean, and balanced without trying to be anything more than that. Its subtle aroma, refreshing finish, and easygoing character feel just as right in ordinary moments as those that call for something more.

The Perfect Sake FOR A FIRST-TIMER

Kubota Nigori

Nigori

This isn’t your typical cloudy sake. Light, airy, and refreshingly bright, Kubota Nigori trades the thick creaminess of traditional nigori for something livelier. Juicy fruit, crisp acidity, and a subtle sweetness wind to a quick, clean finish. Pour it in a wine glass and drink it your way.